Originally posted at Hacktivision
If YouTube’s massive overhaul – many years in the making – revealed anything, it was our deep investments in the transformative potential of web video. Many observers have criticized the company’s move as selling out, a way to streamline the site’s chaos for the benefit of advertisers. (What else is a media company to do?).
We care about web video in part because we care about outsiders and independents making popular and profitable content for mass audiences, on a level rarely seen in media history. Web video, though, has been changing – long before YouTube’s redesign – compelling us to think deeply about who becomes popular, how, why and under what circumstances.











