Comments on: Web Series and Branded Entertainment http://blog.ajchristian.org/2009/10/13/web-series-and-branded-entertainment/ Essays and News on Web Series, TV, Film Sat, 04 Feb 2012 04:05:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: What Crackle’s Long-Form Shift Means For Web Video | Televisual http://blog.ajchristian.org/2009/10/13/web-series-and-branded-entertainment/comment-page-1/#comment-213461 What Crackle’s Long-Form Shift Means For Web Video | Televisual Sat, 07 May 2011 18:47:22 +0000 http://blog.ajchristian.org/?p=809#comment-213461 [...] producers enough creative leeway to produce innovative and pleasurable programs. Time and again I’ve heard indie creators speak fondly of their brand [...] [...] producers enough creative leeway to produce innovative and pleasurable programs. Time and again I’ve heard indie creators speak fondly of their brand [...]

]]> By: Counting the Brands: Product Placement in Lady Gaga’s “Telephone” « Televisual http://blog.ajchristian.org/2009/10/13/web-series-and-branded-entertainment/comment-page-1/#comment-154 Counting the Brands: Product Placement in Lady Gaga’s “Telephone” « Televisual Mon, 15 Mar 2010 05:01:22 +0000 http://blog.ajchristian.org/?p=809#comment-154 [...] “Telephone” and Lady Gaga might be the perfect vehicles for brands in a YouTube, post-MTV world. First, Gaga is proving to have some mass, and viral, appeal. Second, Gaga has fully embraced her role as symbol of all that’s “too much” with America and global consumer culture. Of course she welcome advertisers into her all-loving embrace! In some ways, Gaga’s ironic/sincere embrace of celebrity, glamor and everything else that’s excessive about American culture is a perfect fit for the anxiety-ridden brands populating “Telephone.” Gaga is about excess; product placement is almost always excessive. (Except when artfully and self-consciously executed, as some web series are doing today). [...] [...] “Telephone” and Lady Gaga might be the perfect vehicles for brands in a YouTube, post-MTV world. First, Gaga is proving to have some mass, and viral, appeal. Second, Gaga has fully embraced her role as symbol of all that’s “too much” with America and global consumer culture. Of course she welcome advertisers into her all-loving embrace! In some ways, Gaga’s ironic/sincere embrace of celebrity, glamor and everything else that’s excessive about American culture is a perfect fit for the anxiety-ridden brands populating “Telephone.” Gaga is about excess; product placement is almost always excessive. (Except when artfully and self-consciously executed, as some web series are doing today). [...]

]]> By: ‘Lost’ Alum Finds His Way on the Web with ‘Valemont’ « Televisual http://blog.ajchristian.org/2009/10/13/web-series-and-branded-entertainment/comment-page-1/#comment-153 ‘Lost’ Alum Finds His Way on the Web with ‘Valemont’ « Televisual Wed, 10 Mar 2010 19:37:06 +0000 http://blog.ajchristian.org/?p=809#comment-153 [...] which was sponsored by Verizon, came with a unique set of challenges. The teen-oriented vampire series first aired during [...] [...] which was sponsored by Verizon, came with a unique set of challenges. The teen-oriented vampire series first aired during [...]

]]> By: “Valemont” Wants Your Blood « Televisual http://blog.ajchristian.org/2009/10/13/web-series-and-branded-entertainment/comment-page-1/#comment-152 “Valemont” Wants Your Blood « Televisual Tue, 10 Nov 2009 09:33:17 +0000 http://blog.ajchristian.org/?p=809#comment-152 [...] I opted to get caught up on MTV and Electric Farm Entertainment’s Valemont, which I’d written about for BusinessWeek last month. Turns out there’s a method to Electric Farm’s success: they [...] [...] I opted to get caught up on MTV and Electric Farm Entertainment’s Valemont, which I’d written about for BusinessWeek last month. Turns out there’s a method to Electric Farm’s success: they [...]

]]> By: docwho2100 http://blog.ajchristian.org/2009/10/13/web-series-and-branded-entertainment/comment-page-1/#comment-151 docwho2100 Thu, 29 Oct 2009 01:03:29 +0000 http://blog.ajchristian.org/?p=809#comment-151 Great article and follow up blog article!!! It really is a changing world web series wise and will you see shifts in this medium just as with other mediums??? The struggle between the need to fund a project and wanting the freedom to create. Web series were a grass roots place and the everyman could put out a show, but now, as bigger organizations come in... the web is becoming commercialized for sure... but will it retain it's individuality... Great article and follow up blog article!!! It really is a changing world web series wise and will you see shifts in this medium just as with other mediums??? The struggle between the need to fund a project and wanting the freedom to create.

Web series were a grass roots place and the everyman could put out a show, but now, as bigger organizations come in… the web is becoming commercialized for sure… but will it retain it’s individuality…

]]>