Tuesday 20th February 2018,

The Hipster Mind, Broadcast via the Web

Aymar Jean Christian October 3, 2012 Culture Comments Off on The Hipster Mind, Broadcast via the Web
The Hipster Mind, Broadcast via the Web

The hipster is a reliable punching bag for indie web show producers. Since most web series creators (at least the ones that get traction) are young and urban, it makes a lot of sense. Hipsterdom is well-represented among early web series hits — The Burg chief among them — and has persisted with shows like We Are With The Band and a recent flourishing of borough-centric programming.

But who is — or was — the “hipster”? The question that never dies. Already the term is losing its relevance in popular culture, but that hasn’t stopped producers from trying to capitalize on it. If recent discussions about Girls and “hipster racism” are any indication, we’re not done talking about them yet.

Two new web series put viewers in the mind of hipsters. Hipsterhood is a POV show about two hipsters who can’t seem to get together. I Miss Drugs chronicles the everyday life of aging hipsters.

What do hipsters think about? Judging from episodes of the two shows, it looks like hipsters are just white people who spend most of their time agonizing over what they will buy and aesthetically endorse.

See, we understand hipsterdom as a set of consumption choices: clothes, art, real estate, products and music. What annoys most people about hipsters is their appearance as an alternative subculture when, in reality, that appearance is produced by the same hyper-consumerism we all participate in, everyday.

Indeed, the first episode of Hipsterhood explores the rather mundane choice of what cereal to buy:

Video extras for the show — Hipster Wisdom — discuss topics like which fonts are en vogue:

And the first episode of I Miss Drugs is an inventively simple take on home decor: buying a new pillow. Many people have had these aesthetic dilemmas:

The joke is hipsters look hip, but, in reality, they’re just like us: slaves to style and marketing.

Add to this real concerns about gentrification and racial discrimination (which Hipsterhood addresses a number of times, self-consciously and not) and you have a topic ripe for satire.

Everyone hates hipsters. But hipsters are only bourgeois Americans in better clothes. Their problems are ours, and vice versa.

Check out episodes of Hispterhood here. Episodes of I Miss Drugs can be found here.

Share This Article

About The Author

Aymar Jean Christian is assistant professor of communication at Northwestern University. He writes about media and society for a number of publications. For more information, click the "About" tab at the top of the page.

Comments are closed.