Tweet In the summer that gave us fairly unimaginative superheros in the Green Lantern, Thor and Captain America – are superhero films, post-Batman and Inception allowed to be this earnest? — and a slew of predictable money-grab sequeels in Cars, Pirates, Transformers and Kung Fu Pandas, it was exciting to go into the theater and be surprised. If you saw [...]
Posts Tagged ‘advertising’
This Summer, Restrained Films with Bombastic Trailers
Posted by Aymar Jean Christian on September 13th, 2011
Networks Killed Viral Video: Machinima and the Maturation of Web Video
Posted by Aymar Jean Christian on August 9th, 2011
Tweet As if we needed any more proof the term “viral” was a relic of 2008, the team behind Machinima.com’s Bite Me gave us one more yesterday at their International Television Festival panel. The panel was called “Bite Me: How to Go Viral,” but in the first few minutes, Andy Shapiro, Machinima’s vice president of [...]
‘New Year’s Eve’ and the Celebrity Conundrum: One, None or All of Them?
Posted by Aymar Jean Christian on July 27th, 2011
Tweet Some people swear there’s no celebrity left in the world, no magic. Then how do you explain all of Hollywood coming together for one movie to celebrate the hope of a new year? If star power is a declining asset, and you’re a Hollywood studio, you have a few options. One is to make [...]
The Top 5 Networks Who Have Seen the Light
Posted by Aymar Jean Christian on January 18th, 2011
Tweet If you read last week’s column on the “Top 5 Networks Who Have Sold Their Souls” you already know I have my biases. The changing nature of cable television, from hardcore niche programming to cheap programming with slightly greater appeal, has brought an onslaught of the kind of series I rarely watch: reality television. [...]
Top 5 Networks Who Have Sold Their Souls (Or Brands)
Posted by Aymar Jean Christian on January 13th, 2011
Tweet UPDATE: See part II, “The Top 5 Networks Who Have Seen the Light“! One of the oft-touted benefits of cable television has been the great diversity of programming produced from an ever-growing list of networks. There’s a channel for everything! Cooking! Women! History! The truth is more complicated. As competition has grown for audiences, [...]
Web Video Weekly: Hulu/YouTube Good News, Google TV Bad News, NewTeeVee Live, Plus TV is Partisan
Posted by Aymar Jean Christian on November 11th, 2010
Tweet There’s so much to read each week I find I, even with the help of various blogs and websites, can’t keep up. Every Thursday I publish a weekly digest of interesting headlines and topics. A lot going on this week (11/4- 11/11):
Posted in uncategorized 
Tags: advertising, Video (Web/Mobile/Transmedia), web series, web video weekly 
2 Comments »Web Video Weekly: Google TV Reviews, Xfinity TV Expands, ‘LXD’ Returns, ‘Neil’ Departs, Zynga Rises
Posted by Aymar Jean Christian on October 28th, 2010
Tweet There’s so much to read each week I find I, even with the help of various blogs and websites, can’t keep up. I’ve decided to start a weekly digest of interesting headlines and topics, both for my own use but also for industry practitioners and interested fans. This week (10/21 – 10/28):
Posted in uncategorized Tags: advertising, distribution, hollywood, Video (Web/Mobile/Transmedia), web series, web video weekly 1 Comment »The Sitcom Returns! If So, For How Long?
Posted by Aymar Jean Christian on August 23rd, 2010
Tweet The Plain Dealer has quoted me in a nice article out today on the return of the classic sitcom, “Death of sitcoms, it turns out, was greatly exaggerated,” which basically states that cable and broadcast networks are returning to the form after bailing post-Friends, Frasier, Seinfeld and Will & Grace. Most of the people [...]
The Other Side of Privacy: Benefits of Targeted Advertising?
Posted by Aymar Jean Christian on August 21st, 2010
Tweet It’s funny how scholarship, especially work in the social sciences and humanities, follows trends. As much as we try to separate ourselves from “the industry” — this is especially true of those of us in the much-maligned “cultural studies” — our research topics often mirror what the industry is interested in, which is fine, [...]
Posted in uncategorized Tags: advertising, distribution, privacy, Video (Web/Mobile/Transmedia), web series 1 Comment »Is Hulu Winning the Web Video Wars?
Posted by Aymar Jean Christian on July 29th, 2010
Tweet Originally published at SpliceToday. Comment there! Let’s flashback — something I love to do — to 2007. Hulu was about to launch in private beta. The media world was talking about Viacom’s YouTube lawsuit and NBC’s decision to pull the rug out from under the video site. Media analysts satirized online video as a [...]
Posted in uncategorized Tags: advertising, distribution, mobile, TV, Video (Web/Mobile/Transmedia), youtube 4 Comments »
