advertising

Originally published at SpliceToday. Comment there! Let’s flashback — something I love to do — to 2007. Hulu was about to launch in private beta. The media world was talking about Viacom’s YouTube lawsuit and NBC’s decision to pull the rug out from under the video site. Media analysts satirized online video as a crowded [...]

It’s become a cliche over the past 10 years to claim mainstream media is losing its marketing power. Whether you work within the industry or well outside of it, everyone’s made the point at some time or another. The truth is, though, marketing still matters, and big marketing still works — after the web 2.0 [...]

Screengrabs of the homepage for American Cybercast, a late nighties web show network (orange outline mine) I’ve been researching for an article on web programming, and I’ve found tons of interesting gems! I’d already known “webisodic programming” had dated back to 1995, and I’m well aware the Internet repeats itself. But what old newspaper and [...]

Thanks to In Media Res for linking! Lady Gaga’s “Telephone” is an attempt to bring back the music video, or, to make music videos “big” again, after years of seclusion from TV but tremendous popularity on YouTube. It’s not a genius idea, of course: making music videos big, that is. Talk to any production company [...]

Increasingly as the supply of content online rises, getting your work and/or yourself noticed is a major challenge. Graduating from a site like YouTube, even after gaining a high profile, is even more difficult. Suddenly producers find they can’t push their products/themselves alone. They need the big media. The big media wasn’t there for out [...]

UPDATE (11/29): MTV screened Valemont today at 6PM and the series is in talks for a possible second season produced for television. ORIGINAL: I’ve been very busy with researching, freelancing, curating, etc. and really I haven’t had much time to sit down and enjoy any of the media I study. With that, instead of going [...]

So at this point I’ve conducted around two dozen interviews with nearly thirty individuals working in the market for original (mostly scripted) web shows. It’s been fun! I still have much more to learn, but, being an academic, have already started writing. It’s what we do. Here is the first full paper I’ve written on [...]

Above: Screengrab from BarackObama.com; Bill Thompson, running for Mayor of New York this week on Nov. 3rd; Benjamin Netanyahu’s 2008 campaign page; Anthony Woods, who lost his campaign for Congressional House district, CA-10; James Perry, running for mayor of New Orleans in 2010. Any that I’m missing? The issue of websites borrowing, um, liberally from [...]

Levi’s Jeans “Go Forth” ad campaign (dir. Sin Nombre‘s Cary Fukunaga for the firm Wieden+Kennedy) has been gaining some fans, most notably Slate’s Seth Stevenson. I’m not sure how popular the vid is on YouTube; between all the reposting it might have views in the low hundred thousands. I certainly stopped and paid attention when [...]

UPDATE: For links to everything I’ve written on web series, visit the web series page. So my article in Businessweek on branded entertainment and the web series is finally out online! I’m just posting here to provide a bit more context, more than could make it into the article (below). The article focuses on MTV [...]