Tweet Two years ago I mourned the death of the “gay show.” In the early-mid 2000s cable networks boasted scripted shows with all-gay leads — Queer as Folk, Noah’s Arc, The L Word, DL Chronicles, Dante’s Cove – following post-Will & Grace buzz and advertiser demands for targeting. After those shows went off-air, broadcast and cable nets alike [...]
Posts Tagged ‘marketing’
Why Creators Should Submit to the IAWTV Awards
Posted by Aymar Jean Christian on October 20th, 2011
Tweet If you’re an IAWTV member or follow the Academy on Twitter — which you should — you’re probably aware the group is calling for submissions to its upcoming awards show in Las Vegas at CES in January 2012. This will be the first show from the IAWTV, of which I am a member, and [...]
In Praise of Recaps and Teasers
Posted by Aymar Jean Christian on October 12th, 2011
Tweet Am I alone in my love for episode recaps and teasers? I feel strange admitting one of my favorite components of TV episodes occur at the beginnings and ends of each show: the one-minute recaps of last week’s episode and 30-sec teasers for the following one.
This Summer, Restrained Films with Bombastic Trailers
Posted by Aymar Jean Christian on September 13th, 2011
Tweet In the summer that gave us fairly unimaginative superheros in the Green Lantern, Thor and Captain America – are superhero films, post-Batman and Inception allowed to be this earnest? — and a slew of predictable money-grab sequeels in Cars, Pirates, Transformers and Kung Fu Pandas, it was exciting to go into the theater and be surprised. If you saw [...]
Big Marketing May Be Down. Is It Dead?
Posted by Aymar Jean Christian on July 3rd, 2010
Tweet It’s become a cliche over the past 10 years to claim mainstream media is losing its marketing power. Whether you work within the industry or well outside of it, everyone’s made the point at some time or another. The truth is, though, marketing still matters, and big marketing still works — after the web [...]
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Tags: advertising, distribution, Film, hollywood, marketing, music 
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