It’s become a cliche over the past 10 years to claim mainstream media is losing its marketing power. Whether you work within the industry or well outside of it, everyone’s made the point at some time or another. The truth is, though, marketing still matters, and big marketing still works — after the web 2.0 [...]
Thanks to Racialicious for reposting! In Brooklyn one night in May I was treated to my very first performance from Monstah Black, an artist who defies categorization, but whose show I would characterize as part-rock concert, part-live art theatre, with a black queer bent. Despite my awe I managed to divert my eyes long enough [...]
Lady Gaga’s “Telephone” is an attempt to bring back the music video, or, to make music videos “big” again, after years of seclusion from TV but tremendous popularity on YouTube. It’s not genius idea, of course. Talk to any production company in Los Angeles making music videos, and you’ll hear numerous filmmakers lamenting their hard [...]
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Tags: advertising, music, music video, product placement, youtube 
8 Comments »Passing Strange is Good For Your Soul. (click: Original Article) (Grade: A-) All media is marketing. It’s easy to forget that sometimes, and media saavy people can be easiest people to fool. Sophisticates think they watch Mad Men only because it’s subtle and rich, or District 9 because it’s a commentary on the brutality of [...]
UPDATE (3/8/10): It’s raining closet-fleeing celebrities! Sean Hayes has come out, awkwardly. He claims the gay community, through the gay media, put too much pressure on him. I disagree, of course. Regardless his reticence probably cost him a few jobs, though who knows; he’s a character actor. Is Matt Bomer next? UPDATE (1/13/10): Michael Urie [...]
