Tweet A funny thing can happen on your way to success: people start paying attention to your other projects! One happy consequence of Issa Rae’s incredible success with Awkward Black Girl has been greater attention on her “other” web series — her first — Fly Guys Present The “F” Word. Premiering in late 2009, The “F” Word follows [...]
Tweet It’s become a cliche over the past 10 years to claim mainstream media is losing its marketing power. Whether you work within the industry or well outside of it, everyone’s made the point at some time or another. The truth is, though, marketing still matters, and big marketing still works — after the web [...]
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Tags: advertising, distribution, Film, hollywood, marketing, music 
2 Comments »Tweet Thanks to Racialicious for reposting! In Brooklyn one night in May I was treated to my very first performance from Monstah Black, an artist who defies categorization, but whose show I would characterize as part-rock concert, part-live art theatre, with a black queer bent. Despite my awe I managed to divert my eyes long [...]
Tweet Thanks to In Media Res for linking! Lady Gaga’s “Telephone” is an attempt to bring back the music video, or, to make music videos “big” again, after years of seclusion from TV but tremendous popularity on YouTube. It’s not a genius idea, of course: making music videos big, that is. Talk to any production [...]
Posted in uncategorized Tags: advertising, music, music video, product placement, youtube 11 Comments »Tweet Passing Strange is Good For Your Soul. (click: Original Article) (Grade: A-) All media is marketing. It’s easy to forget that sometimes, and media saavy people can be easiest people to fool. Sophisticates think they watch Mad Men only because it’s subtle and rich, or District 9 because it’s a commentary on the brutality [...]
Tweet UPDATE (3/8/10): It’s raining closet-fleeing celebrities! Sean Hayes has come out, awkwardly. He claims the gay community, through the gay media, put too much pressure on him. I disagree, of course. Regardless his reticence probably cost him a few jobs, though who knows; he’s a character actor. Is Matt Bomer next? UPDATE (1/13/10): Michael [...]
